Leadership

Our team is the driving force behind Tracer Reps’ success. With a wealth of industry expertise and a shared commitment to excellence, every member plays a vital role in delivering reliable, high-quality aftermarket solutions for our customers. From our executive leadership to our logistics specialists, we are united by a dedication to efficiency, integrity, and customer satisfaction.


Explore the profiles of our talented team members:

  • Executive Team – Visionary leaders with decades of experience in the aviation industry. Their strategic expertise drives our growth, innovation, and commitment to exceptional service.
  • Advisory Board – A group of seasoned industry veterans providing strategic insights and guidance, ensuring we stay ahead in an evolving marketplace.
  • Customer Service Representatives – The backbone of our customer experience, delivering personalized support and tailored solutions to meet your specific needs.
  • Operations Leaders – Experts in optimizing inventory, sourcing, and distribution, ensuring seamless service across our supply chain.
  • Logistics Specialists – Masters of supply chain efficiency, making sure that your parts are delivered on time, every time.

Each member of our team brings unique strengths, but together, we share a common mission: to redefine the aftermarket aircraft wheels and brakes distribution experience with precision, reliability, and an unwavering commitment to our customers.


Click through each tab to learn more about the exceptional people behind Tracer Reps. 


Bill Morales
Bill Morales

CEO

Tracer Reps is led by President and CEO Bill Morales,...

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Bill Morales
Bill Morales

CEO

Tracer Reps is led by President and CEO Bill Morales,...

Read More